increasing returns as the information and knowledge intensity of their transformation processes rises. Dealing with these … transformation processes (old economy) to information and knowledge intensive transformation processes (new economy). For these …

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …

marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …

The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which … the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose …

Understanding technological change is of critical importance to marketers, as it bears new markets, new brands, new … literature, while highly relevant, is misguided in that it ignores potential deviation among technology reviews. Using a … a firm’s marketing expenditures. We discuss the implications of these findings for technology evolution theory …

The integration of marketing and R&D is a major concern for companies that want to improve their new product … mechanisms, we found that housing marketing and R&D closer to each other and using an influential cross-functional phase review … intensively, having equal remuneration and career opportunities for marketing and R&D and using more cross functional teams are …

, it increases salespersons' performance-related motivations. Specifically, it promotes adaptive selling strategies …, greater effort, and self-efficacy. Secondly, it positively affects organizational citizenship behaviors. Study 2 takes an …

By using Paradigm, it is possible to model cooperating processes and to make the communication between these processes … model processes and homomorphismes and interleavings in order to model the cooperation and synchronization of the processes …