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Why New Business Development Projects Fail: Coping with the Differences of Technological versus Market Knowledge
Van Den Bosch, Frans A J; Burgers, Burgers, J.H.; … - Erasmus Research Institute of Management (ERIM), … - 2007
Managing through projects has become important for generating new knowledge to cope with technological and market discontinuities. This paper examines how the fit between the creation of technological and market knowledge and important project management characteristics, i.e. project autonomy...
Persistent link: https://www.econbiz.de/10010731292
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Longitudinal Study on the Performance of U.S. Pharmaceutical Firms: The Increasing Role of Marketing
Pattikawa, L.H. - Erasmus Research Institute of Management (ERIM), … - 2007
marketing activities that go beyond R&D, the strong increase of me-too drugs, and, at the same time, the high industry … profitability have contributed to public skepticism. Despite this increasing role of marketing, studies on the profitability of …’ performance is not only closely linked to their R&D activities but also to marketing activities such as advertising and product …
Persistent link: https://www.econbiz.de/10010837584
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The Effectiveness of Different Mechanisms for Integrating Marketing and R&D
Leenders, Leenders, M.A.A.M.; Wierenga, Wierenga, B. - Erasmus Research Institute of Management (ERIM), … - 2001
The integration of marketing and R&D is a major concern for companies that want to improve their new product … mechanisms, we found that housing marketing and R&D closer to each other and using an influential cross-functional phase review … intensively, having equal remuneration and career opportunities for marketing and R&D and using more cross functional teams are …
Persistent link: https://www.econbiz.de/10010730981
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An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces
Babanov, Babanov, A.; Ketter, Ketter, W.; Gini, Gini, M. - Erasmus Research Institute of Management (ERIM), … - 2008
We propose an evolutionary approach for studying the dynamics of interaction of strategic agents that interact in a marketplace. The goal is to learn which agent strategies are most suited by observing the distribution of the agents that survive in the market over extended periods of time. We...
Persistent link: https://www.econbiz.de/10010731329
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Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing
Stremersch, Stefan; Sood, Sood, A. - Erasmus Research Institute of Management (ERIM), … - 2010
a firm’s marketing expenditures. We discuss the implications of these findings for technology evolution theory …
Persistent link: https://www.econbiz.de/10010837677
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The Influence of Managerial and Organizational Determinants of Horizontal Knowledge Exchange on Competence Building and Competence Leveraging
Van Den Bosch, Frans A J; Mom, Mom, T.J.M.; Volberda, … - Erasmus Research Institute of Management (ERIM), … - 2005
Both in theory as in practice insight is limited about how firms in dynamic environments could organize to manage concurrently both the strategic processes of competence building and competence leveraging. To contribute to this issue, a conceptual framework is developed which considers the...
Persistent link: https://www.econbiz.de/10010730949
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The impact of employee communication and perceived external prestige on organizational identification
Smidts, Smidts, A.; van Riel, van Riel, C.B.M.; Pruyn, … - Erasmus Research Institute of Management (ERIM), … - 2000
Employees' Organizational Identification (OI) is measured in a customer service organization. Particularly the effects of employee communication and perceived external prestige (PEP) on OI were evaluated. Results show that employee communication affects OI more strongly than PEP. One aspect of...
Persistent link: https://www.econbiz.de/10010730947
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The Shape of Utility Functions and Organizational Behavior
Pennings, J.M.E.; Smidts, Smidts, A. - Erasmus Research Institute of Management (ERIM), … - 2002
Based on measurements with 332 owner-managers, the global shape of the utility function (i.e., S-shaped versus concave or convex over the total range of outcomes) appears to discriminate organizational behavior. Whereas the degree of risk aversion, based on the local shape of the utility...
Persistent link: https://www.econbiz.de/10010837620
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One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”
Levallois, Levallois, C. - Erasmus Research Institute of Management (ERIM), … - 2008
Today, Alchian's "Uncertainty, evolution and economic theory" (1950) is hailed by evolutionary economists as a most important piece, which resumed an evolutionary brand of theorizing in economics after the eclipse of the interwar period. On the other hand, Alchian's article is also cherished by...
Persistent link: https://www.econbiz.de/10010730866
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The Effects of Self-Reinforcing Mechanisms on Firm Performance
den Hartigh, E.; Langerak, Langerak, F.; Commandeur, … - Erasmus Research Institute of Management (ERIM), … - 2002
This study empirically investigates the influence of the market-bound (i.e., interaction and network effects) on the firm-bound (i.e., scale and learning effects) self-reinforcing mechanisms, and their combined effect on product and organizational performance. The findings from a sample of 257...
Persistent link: https://www.econbiz.de/10010731134