Similar Search Results

Empirical Tests Of Optimal Cognitive Distance

Nooteboom, Bart; Wuyts, Wuyts, S.H.K.; Colombo, … - Erasmus Research Institute of Management (ERIM), … - 2004

This article provides empirical tests of the hypothesis of ‘optimal cognitive distance’, proposed by Nooteboom (1999, 2000), in two distinct empirical settings. Variety of cognition, needed for learning, has two dimensions: the number of agents with different cognition, and differences in...

Persistent link: https://www.econbiz.de/10010730895

Global Sourcing

Mol, M.J.; van Tulder, van Tulder, R.J.M.; Beije, … - Erasmus Research Institute of Management (ERIM), … - 2002

Since the early 1990s international - or even global - outsourcing of intermediate products from suppliers has been propagated as a key means to improve the performance of firms. It is argued that becoming more lean and internationally focused is beneficial for the buyer as well as for the...

Persistent link: https://www.econbiz.de/10010731196

Modes of governance of new service development for mobile networks. A life cycle perspective

van den Ende, van den Ende, J.C.M. - Erasmus Research Institute of Management (ERIM), … - 2002

This paper focuses on governance modes for service development of mobile telephone networks (GSM, WAP, GPRS, UMTS). 'Services' refer to services embodying a specific content. The paper shows that the phase of the life cycle of the network and the service affects the choice of governance mode of...

Persistent link: https://www.econbiz.de/10010731343

Innovation, learning and cluster dynamics

Nooteboom, Bart - Erasmus Research Institute of Management (ERIM), … - 2004

This chapter offers a theory and method for the analysis of the dynamics, i.e. the development, of clusters for innovation. It employs an analysis of three types of embedding: institutional embedding, which is often localized, structural embedding (network structure), and relational embedding...

Persistent link: https://www.econbiz.de/10010837649

One Analogy Can Hide Another: Physics and Biology in Alchian’s “Economic Natural Selection”

Levallois, Levallois, C. - Erasmus Research Institute of Management (ERIM), … - 2008

Today, Alchian's "Uncertainty, evolution and economic theory" (1950) is hailed by evolutionary economists as a most important piece, which resumed an evolutionary brand of theorizing in economics after the eclipse of the interwar period. On the other hand, Alchian's article is also cherished by...

Persistent link: https://www.econbiz.de/10010730866

Mystery Shopping: In-depth measurement of customer satisfaction

van der Wiele, Ton; Hesselink, M. - Erasmus Research Institute of Management (ERIM), … - 2003

This paper will discuss the phenomenon Mystery Shopping in the field of customer satisfaction measurement techniques. By using the literature about Mystery Shopping definitions and restrictions of this instrument will be presented. Also, possible ways to present and use the gathered data will be...

Persistent link: https://www.econbiz.de/10010731170

The Adaptive Consequences of Pride in Personal Selling

Verbeke, Verbeke, W.J.M.I.; Belschak, Belschak, F.D.; … - Erasmus Research Institute of Management (ERIM), … - 2004

Study 1 investigates the beneficial effects of experiencing pride. Pride was found to have two different effects. First, it increases salespersons' performance-related motivations. Specifically, it promotes adaptive selling strategies, greater effort, and self-efficacy. Secondly, it positively...

Persistent link: https://www.econbiz.de/10011205396

The Effectiveness of Different Mechanisms for Integrating Marketing and R&D

Leenders, Leenders, M.A.A.M.; Wierenga, Wierenga, B. - Erasmus Research Institute of Management (ERIM), … - 2001

The integration of marketing and R&D is a major concern for companies that want to improve their new product … mechanisms, we found that housing marketing and R&D closer to each other and using an influential cross-functional phase review … intensively, having equal remuneration and career opportunities for marketing and R&D and using more cross functional teams are …

Persistent link: https://www.econbiz.de/10010730981

An Evolutionary Framework for Determining Heterogeneous Strategies in Multi-Agent Marketplaces

Babanov, Babanov, A.; Ketter, Ketter, W.; Gini, Gini, M. - Erasmus Research Institute of Management (ERIM), … - 2008

We propose an evolutionary approach for studying the dynamics of interaction of strategic agents that interact in a marketplace. The goal is to learn which agent strategies are most suited by observing the distribution of the agents that survive in the market over extended periods of time. We...

Persistent link: https://www.econbiz.de/10010731329

Time-Series Models in Marketing

Franses, Philip Hans; Dekimpe, Dekimpe, M.G.; Hanssens, … - Erasmus Research Institute of Management (ERIM), … - 2006

Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over … review a few of these, focusing in particular on domains that have received considerable attention in the marketing …

Persistent link: https://www.econbiz.de/10010837477