Donkers, Bas; Verhoef, Peter; Franses, Philip Hans; … - Erasmus Research Institute of Management (ERIM), … - 2003
In contrast to, for example, books and compact discs, the number of complex services offered on the Internet is still … the Internet. We therefore focus on online purchases of complex services, paying special attention to the determinants of …, which offers services like mortgage loans and insurances on the Internet. This data contains, besides clickstream data, also …