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-out responses. Our empirical results show that both characteristics are important determinants. Consumers are more product loyal in … hedonic product groups than in utilitarian product groups and consumers are more brand loyal to high equity brands than to low …
Persistent link: https://www.econbiz.de/10010837570
In this article, contrary to popular belief, it is argued on the basis of Transaction Cost Economics that consumers … will become dependent subcontractors on electronic markets. Consumers invest time and effort building up a relation with a … discriminate prices. As subcontractors consumers face high switching costs and are thus dependent on producers or e …
Persistent link: https://www.econbiz.de/10010837616
In this paper the service process is considered as a sequence of events. Using theory from economics and psychology a model is formulated that explains how the utility of each event affects the overall evaluation of the service process. In this model we especially account for the peak-and-end...
Persistent link: https://www.econbiz.de/10010731150
The authors develop a four-dimensional scale to measure members' satisfaction with virtual communities. The dimensions consist of members' satisfaction with member-member interactions, organizer-member interactions, organizer-community interactions, and the community's site. Using a sample of...
Persistent link: https://www.econbiz.de/10010731172
the effect of socio-demographics. Using a sample of 269 Dutch consumers we estimate a Tobit (2) model explaining choice …
Persistent link: https://www.econbiz.de/10010731252
In this paper, I present and discuss a theory of management control based on Transaction Cost Economics. This theory specifies the composition of various archetypal control structures, and links these to their respective habitat. These are: (1) arm's length control; (2) machine control; (3)...
Persistent link: https://www.econbiz.de/10010730985
Blue ocean strategy seeks to turn strategic management on its head by replacing ‘competitive advantage’ with ‘value innovation’ as the primary goal where firms must create consumer demand and exploit untapped markets. Empirical analysis has been focused on case study evidence and so...
Persistent link: https://www.econbiz.de/10010731010
We study the role of information systems in enabling closed-loop supply chains. Past research in green IS and closed-loop supply chains has shown that it can result in substantial cost savings and waste reduction. We complement this research by showing that the effects are more than that: using...
Persistent link: https://www.econbiz.de/10010731531
Considerable attention has been paid to the network determinants of knowledge sharing. However, most, if not all, of the studies investigating the determinants of knowledge sharing are either focused on knowledge-intensive organizations such as consultancy firms or R&D organizations, or...
Persistent link: https://www.econbiz.de/10010837475
Marketing data appear in a variety of forms. An often-seen form is time-series data, like sales per month, prices over the last few years, market shares per week. Time-series data can be summarized in time-series models. In this chapter we review a few of these, focusing in particular on domains...
Persistent link: https://www.econbiz.de/10010837477