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~isPartOf:"ERIM report series research in management"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~type_genre:"Graue Literatur"
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ERIM report series research in management
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
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2
Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco
-
2009
Persistent link: https://www.econbiz.de/10009665198
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3
Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10009665195
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4
Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
-
2011
Persistent link: https://www.econbiz.de/10009299489
Saved in:
5
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
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6
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
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7
Markenimage
: Konzeptualisierung eines komplexen mehrdimensionalen Konstrukts
Burmann, Christoph
;
Stolle, Wulf
-
2007
Persistent link: https://www.econbiz.de/10009665213
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8
Markenimagekonfusion : ein Beitrag zur Erklärung eines neuen Verhaltensphänomens
Burmann, Christoph
;
Weers, Jan-Philipp
-
2006
Persistent link: https://www.econbiz.de/10003368198
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9
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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10
Determination of attribute weights for recommender systems based on product popularity
Kagie, Martijn
(
contributor
);
Wezel, Michiel van
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008664828
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