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Longitudinal study on the performance of US pharmaceutical firms : the increasing role of marketing
Pattikawa, L. H. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003484699
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Key issues in expansion of end-user mobile communication in China
Sangwan, Sunanda S. (contributor); Chong, Guan (contributor) - 2008
Persistent link: https://www.econbiz.de/10003718703
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Perceptual maps : the good, the bad and the ugly
Gower, John; Groenen, Patrick J. F.; Velden, Michel van de - 2010
Persistent link: https://www.econbiz.de/10008665145
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Time-series models in marketing
Dekimpe, Marnik G.; Franses, Philip Hans; Hansses, … - 2006
Persistent link: https://www.econbiz.de/10003381145
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Nonmetric unfolding of marketing data : degeneracy and stability
Velden, Michel van de; DeBeuckelaer, Alain; Groenen, … - 2011
Persistent link: https://www.econbiz.de/10009296448
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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan; Winer, Russell S. - 2018
Persistent link: https://www.econbiz.de/10012126183