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Computer-assisted marketing
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IT-gestütztes Marketing
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Investitionsentscheidung unter Unsicherheit
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ERIM report series research in management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing Science
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Journal of marketing research : JMR
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Marketing management : a quarterly business management publication of the American Marketing Association
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Digital marketing : global strategies from the world's leading experts
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Operations research, Management science : OR MS ; the international literature digest
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The Penn State eBusiness Research Center
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The handbook of marketing research : uses, misuses, and future advances
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The power of one : gaining business value from personalization technologies
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Working paper / Marketing Department, The Wharton School of the University of Pennsylvania
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How feedback can improve managerial evaluations of model-based marketing decision support systems
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
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2006
Persistent link: https://www.econbiz.de/10003381138
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The effect of feedback and learning on DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
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2006
Persistent link: https://www.econbiz.de/10003265622
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