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Weathering tight economic times : the sales evolution of consumer durables over the business cycle
Deleersnyder, Barbara; Dekimpe, Marnik G.; Sárváry, … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772086
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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
Persistent link: https://www.econbiz.de/10003651669
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Time-series models in marketing
Dekimpe, Marnik G.; Franses, Philip Hans; Hansses, … - 2006
Persistent link: https://www.econbiz.de/10003381145
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How to seize a window of oppurtunity : the entry strategy of retail firms into transition economies
Gielens, Katrijn (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002205228
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Marketing models and the Lucas Critique
Heerde, Harald J. van (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10003255378
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The impact of business-cycle fluctuations on private-label share
Lamey, Lien; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - 2005
Persistent link: https://www.econbiz.de/10003186970
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Channel power in multi-channel environments
Gensler, Sonja (contributor); Dekimpe, Marnik G. (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002103638
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Managing product-harm crises
Heerde, Harald J. van (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003088630
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Why consumers buy lottery tickets when the sun goes down on them : the depleting nature of weather-induced bad moods
Bruyneel, Sabrina; Dewitte, Siegfried; Franses, Philip Hans - 2005
Persistent link: https://www.econbiz.de/10003088653
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2005
Persistent link: https://www.econbiz.de/10003092804