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Dekimpe, Marnik G.
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ERIM report series research in management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
2
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003186970
Saved in:
3
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
4
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
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5
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658523
Saved in:
6
Why do western European firms issue convertibles instead of straight debt or equity?
Dutordoir, Marie
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003387293
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7
Are there Windows of opportunity for convertible debt issuance? Evidence for Western Europe
Dutordoir, Marie
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003387300
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8
How to seize a window of oppurtunity : the entry strategy of retail firms into transition economies
Gielens, Katrijn
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002205228
Saved in:
9
How cannibalistic is the internet channel?
Deleersnyder, Barbara
;
Geyskens, Inge
;
Gielens, Katrijn
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658548
Saved in:
10
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hansses, …
-
2006
Persistent link: https://www.econbiz.de/10003381145
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