Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
9
Markenführung
9
Brand
3
Markenartikel
3
Brand image
2
Category Management
2
Category management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Psychology of advertising
2
Werbepsychologie
2
Advertising effects
1
Advertising media
1
Automotive industry
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate reputation
1
Deutschland
1
Discounter
1
Discounters
1
Firmenimage
1
Food retailing
1
Germany
1
Großbritannien
1
Handelsmarke
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
International marketing
1
Internationales Marketing
1
Japan
1
Kfz-Industrie
1
Learning psychology
1
Lebensmitteleinzelhandel
1
Lernpsychologie
1
Marketing cooperation
1
Marketing management
1
Marketing theory
1
Marketingkooperation
1
more ...
less ...
Online availability
All
Free
10
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Arbeitspapier
10
Working Paper
10
Graue Literatur
8
Non-commercial literature
8
Language
All
English
10
Author
All
Verhoef, Peter C.
3
Sloot, Laurens M.
2
Smidts, Ale
2
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Cole, Catherine A.
1
Cote, Joseph A.
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Diamantopoulos, Adamantios
1
Fok, Dennis
1
Franses, Philip Hans
1
Horváth, Csilla
1
Hultink, Erik J.
1
Janiszewski, Chris
1
Klucharev, Vasily
1
Koll, Oliver
1
Lans, Ralf van der
1
Pauwels, Koen H.
1
Riel, Cees B. M. van
1
Rijpkema, Mark
1
Rijsdijk, Serge A.
1
Siew Meng Leong
1
Smit, Gitty
1
Stallen, Mirre
1
Steenkamp, Jan-Benedict E. M.
1
Sweldens, Steven
1
Van Osselaer, Stijn M. J.
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
2
Published in...
All
ERIM report series research in management
Journal of business research : JBR
606
The journal of brand management : an international journal
568
The journal of product & brand management
387
SpringerLink / Bücher
337
Journal of retailing and consumer services
305
European journal of marketing : EJM
127
Psychology & marketing
116
Journal of marketing communications
114
Marketing intelligence & planning
114
Journal of strategic marketing
113
Industrial marketing management : the international journal for industrial and high-tech firms
107
International journal of hospitality management
106
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of marketing management : MM
102
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
90
Innovatives Markenmanagement
87
Journal of marketing
83
Journal of the Academy of Marketing Science
83
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
77
International journal of internet marketing and advertising : IJIMA
76
Research
73
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
70
International journal of advertising : the review of marketing communications
69
Journal of fashion marketing and management
68
Journal of international consumer marketing
68
Tourism management : research, policies, practice
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
International marketing review
64
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
60
Journal of global marketing
57
Journal of marketing research : JMR
56
Reihe: Versicherungswirtschaft
56
Business horizons
54
European journal of marketing
54
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
2
Moderating factors of immediate, dynamic and long-run cross-price effects
Horváth, Csilla
(
contributor
);
Fok, Dennis
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003791864
Saved in:
3
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003415077
Saved in:
4
Cross-national logo evaluation analysis: an individual level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
-
2008
Persistent link: https://www.econbiz.de/10008649049
Saved in:
5
Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002513507
Saved in:
6
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
7
Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002701449
Saved in:
8
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
9
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
10
Evaluative conditioning 2.0 : referential versus intrinsic learning of affective value
Sweldens, Steven
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008661436
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
