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European Journal of Marketing
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Marketing Intelligence & Planning
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Industrial marketing management : the international journal for industrial and high-tech firms
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Academic research in
marketing
and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
2
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
3
The powerful triangle of
marketing
data, managerial judgement, and
marketing
management support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2000
Persistent link: https://www.econbiz.de/10001600569
Saved in:
4
How and why decision models influence
marketing
resource allocations
Lilien, Gary L.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001600643
Saved in:
5
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
6
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
7
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
8
Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
9
Faculty research incentives and business school health : a new perspective from and for
marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
-
2020
Persistent link: https://www.econbiz.de/10012416306
Saved in:
10
Faculty research incentives and business school health : a new perspective for
marketing
Stremersch, Stefan
;
Winer, Russell S.
;
Camacho, Nuno
-
2020
Persistent link: https://www.econbiz.de/10012316150
Saved in:
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