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ERIM report series research in management
Journal of marketing research : JMR
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing Science
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ERIM Report Series Research in Management
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MSI reports : working paper series
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychometrika
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Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
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Economics letters
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International Series in Quantitative Marketing
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Journal of applied econometrics
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Operations research, Management science : OR MS ; the international literature digest
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Serie Research Memoranda
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Conjoint measurement : methods and applications
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Fundamentals of marketing research ; Vol. 6
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Journal of Business & Economic Statistics
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Journal of behavioral decision making
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Marketing letters : a journal of research in marketing
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Statistica Neerlandica
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Economics Letters
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Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
2
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
3
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
-
2014
Persistent link: https://www.econbiz.de/10010514774
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4
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
Saved in:
5
Consumer preferences for mass customization
Dellaert, Benedict G. C.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002457298
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6
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
(
contributor
);
Stremersch, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665165
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7
Modeling global spill-over of new product takeoff
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662387
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8
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
-
2014
Persistent link: https://www.econbiz.de/10010351528
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9
Modeling generational transitions from aggregate data
Franses, Philip Hans
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693573
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10
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009298241
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