Many rural areas make increasing recourse to the use of territorial marks to achieve a development goal, foster reputation as well as preserve their identity, their cultural, social and environmental resources. Despite the growing interest of the literature on the topic, territorial marks have...

Research trying to explain tourism flows and expenditures for different destinations has so far adopted either a tourism-demand or a tourism-supply approach. Whereas on the one hand the former ignores the product specificities (Papatheodorou, 2001), the latter, on the other, fails to take into...