"Europe's towns and cities remain its primary source of wealth creation and the centre of its social and cultural development. However there are rising problems relating to rapid economic adjustments. It is clear that new efforts are necessary to strenghten or restore the role of Europe's cities...

This paper aims to analyse how social revitalisation can contribute to an (economically) attractive urban region and how such policies can be made more effective and efficient. To stimulate re-urbanisation and attract new economic activities and residents, much attention is paid to the concept...

Already in the 1980s industrial tourism - people visiting operational companies - has been identified as a growing segment of regional tourism industries. Since then the pressure on companies to open their doors for other members of the society has only increased. Several scholars (e.g. Frew, 2000;...

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications ‘translating’ insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field...

The number of cities claiming to make use of branding has been growing considerably in the last decade. Competition is one of the key drivers for cities to establish their place as a brand and promoting that place to visitors, investors, companies and residents. Unfortunately, place marketers...

Students are the citizens and the high-skilled working class of tomorrow. They keep cities lively and diverse. They are the main consumers of cultural and recreational facilities. They have a distinct expenditure pattern that in some cases is crucial to support the economy of whole cities or...