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While value creation and the capture of strategic choices regarding firm boundaries, such as ‘make’ versus ‘buy’ or different forms of collaboration, have been carefully studied on the individual level from one value-creating lens at a time, their interconnections and the overall...
Persistent link: https://www.econbiz.de/10014038804
Manufacturing firms are increasingly adopting ‘servitization’ – a business model innovation whereby existing product offerings are extended through related services. Despite the widespread uptake, questions remain regarding the impact of servitization on firm performance. This study...
Persistent link: https://www.econbiz.de/10014167480
In the face of global competition and product commoditization, manufacturing firms are increasingly opening up to opportunities in the service markets. Despite the growing interest, many new product-service providers struggle to deploy open service innovation effectively, not least because they...
Persistent link: https://www.econbiz.de/10013065784