The article deals with the main tendencies of companies’ development in 2011 and in early 2012. The main factors that influence the activity of trading networks are investigated. The priority directions of formation of an enterprise competitive advantage under new economic conditions are proposed.

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The essence of marketing concept of management comes under...