It is only recently that EU policies have started defining targets for waste reduction despite waste prevention being at the top of the ‘waste hierarchy’. Against this backdrop, we examine whether individual behaviour towards waste reduction is more strongly driven by extrinsic motivations...

Though reduction is at the top of the waste management hierarchy, EU policies have historically introduced waste management incentives mainly concerning waste recovery and recycling, in addition to actions aimed at reducing disposal in landfills. Only very recently have EU policies started...