This paper studies whether pro-environmental consumption choices are consistent with utility maximization and what role the consumption behavior of reference persons and one's own past behavior play in this context. By combining data on individuals' pro-environmental consumption from a unique...

The sustainable supply of energy is high on the agenda of many European countries. One of the pertinent issues, the future role of nuclear power, has gained increasing attention after the nuclear disaster at Fukushima, Japan. As a contribution to preference elicitation, we test whether the...