This paper shows how sustainable consumption patterns can spread within a population via processes of social learning even though a strong individual learning bias may favor environmentally harmful products. We present a model depicting how the biased transmission of different behaviors via...

This article relates agents' learning of a preference for a technology, competition of technologies, and their relative diffusion among potential adopters. Competitive interactions between two technologies are captured by an extended Lotka–Volterra model. To also incorporate preference...