This paper focuses on the study of the offshoring and international investment. Markets and variables are taken into account in order to drive offshoring decisions are studied too. It is taken as a practical example the development of Inditex and Hennes and Mauritz. And their variables kept in...

This paper is made up of two sections. First one which analyzed some of the variables that are part of decision-making process in offshoring: direct foreign investment, exchange rate, production cost and exports. Costs associated to offshoring operations are analyzed on the second section. On...

Inditex, S. A. is a leading textile holding. It has seven brand names, although the best known is Zara, its flagship. The key to its success lies in a swift response from production to market needs. The marketing strategy is locating its new brand names stores in major shopping streets....

Different strategies adopted by corporation’s management condition its market success. If a strategy were good enough, the rest of the corporations that operate on its activity segment which have similar characteristics would try to copy it. Inditex is leading the textile sector, meanwhile...