In the contemporary world, NGOs are considered as important tool for motivating the community. So they committed their true mission and the promotion of civic participation and strengthen social identities. Functional characteristics of non-governmental organizations are the element to leverage...

The aim of our research is to examine the new trends in the hybridity research area and clarify the convergence of interests among state actors, private actors and civil society actors. Hybridity is conceived as a ‘multidimensional phenomenon’ and ‘new paradigm’ in tourism industry. The...

Buzz marketing is becoming a more and more relevant topic. Yet, most research is descriptive and does not provide insights into the underlying mechanisms. To overcome this void, the paper provides a causal model of buzz marketing focusing on the motives of potential buzz agents and their effects...

Ambush marketing is becoming a more and more relevant topic. However, most research has remained descriptive. No study has yet considered the image effects of ambush marketing using a causal model. Thus, the present paper provides a causal model of ambush marketing focusing on cognitive and...

Along with the increasing efforts to create a sustainable world, community-based enterprise (CBE) has been increasingly acknowledged as a potential solution. However, despite the increasing implementation of CBE, knowledge about the organizational architecture and performance is still lacking....

A few years ago it was typical to give one’s subsidiaries a free rein and send managers overseas from headquarters only. But today a great deal depends on overcoming this one-way street and in looking for and employing the best-suited managers, regardless of their origins. What contribution...

Ausgangspunkt ist die These, dass Universitäten und Business Schools den Studierenden sehr wenig oder gar keine Möglichkeit bieten, sich während ihres Studiums mit dem Themenkreis Wirtschafts- bzw. Management-Ethik und soziale Verantwortung (CSR - Corporate Social Responsibility) zu befassen....

Auf Einladung der deutsch-polnischen Juristen-Vereinigung e.V. in Warschau wurde im Rahmen einer Konferenz drei besonders interessierende Themen aus dem Bereich "flexible Beschäftigungsformen und flexible Arbeitszeitgestaltung in Deutschland" behandelt und in der vorliegenden verkürzten Form...

Vor dem Hintergrund des Beitritts Polens zur EU gewinnt die Frage einen erhöhten Stellenwert, wie die noch weitgehend starren Arbeitszeitregelungen in Polen an westeuropäische Flexibilitätsstandards angepasst werden könnten. Der vorliegende Konferenzbeitrag informiert u.a. über die...