Jonker, J-J.; Piersma, N.; van den Poel, D. - Faculteit der Economische Wetenschappen, Erasmus … - 2002
With the advent of one-to-one marketing media, e.g. targeted direct mail or internet marketing, the opportunities to develop targeted marketing campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably support a substantially larger number...