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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003754335
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A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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Seasonality and non-linear price effects in scanner-data based market-response models
Fok, Dennis (contributor); Franses, Philip Hans (contributor) - 2005
Persistent link: https://www.econbiz.de/10003179674
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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A rank-ordered logit model with unobserved heterogeneity in ranking capabilities
Dijk, Bram van; Fok, Dennis; Paap, Richard; Bioch, Jan C. - 2007
Persistent link: https://www.econbiz.de/10003414392
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Modeling category-level purchase timing with brand-level marketing variables
Fok, Dennis (contributor); Paap, Richard (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001783902
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Estimating the market share attraction model using support vector regressions
Nalbantov, Georgi I.; Franses, Philip Hans; Groenen, … - 2007
Persistent link: https://www.econbiz.de/10003414382