Mariz-Pérez, Rosa; García-Álvarez, Teres - In: Journal of small business management : JSBM ; a joint … 47 (2009) 4, pp. 514-530
In this paper, we identify characteristics of Spanish franchised chains that favor the adoption of an internationalization strategy and those that have a negative influence from a resource-based perspective. Data used were drawn from Annual Franchise Guidebooks published in Spain for 2005....