The concepts, theory and practice of strategic management have become prominent in modern management literature especially in this new millennium for one obvious reason: that is, because of the complex, nebulous and dynamic nature of contemporary corporate governance. This phenomenon has in turn...

The main purpose of this paper is to examine the impact of the current Serbian macro-environment on the businesses through the implementation of PEST analysis as a framework for assessing general or macro environment in which companies are operating. The authors argue the elements in presented...

In the article the author suggests a theoretical approach to the concept of managing a company as a part of the government management system in Russia. This approach is applicable to managing corporations, small and medium-sized enterprises. The author argues it can be viewed as an important...

The article contains an authors’ definition specifying the notion of “economic potential†in view of marketing principles and strategic management. The authors specificate element-by-element structure of a branch’s economic potential. Furthermore, the authors give new...

The article contains an authors’ definition specifying the notion of “economic potential†in view of marketing principles and strategic management. The authors specificate element-by-element structure of a branch’s economic potential. Furthermore, the authors give new...