PERINO, GRISCHA; PANZONE, LUCA A.; SWANSON, TIMOTHY - In: Economic Inquiry 52 (2014) 2, pp. 592-607
type="main" xml:lang="en" <p>We present evidence of crowding out of intrinsic motivation in real purchasing decisions from a field experiment in a large supermarket chain. We compare three instruments, a label, a subsidy, and a neutral price change, in their ability to induce consumers to switch...</p>