COATES, DENNIS; HUMPHREYS, BRAD R.; ZHOU, LI - In: Economic Inquiry 52 (2014) 3, pp. 959-973
type="main" xml:lang="en" <p>We develop a consumer choice model of live attendance at a sporting event with reference-dependent preferences. The predictions of the model motivate the “uncertainty of outcome hypothesis” (UOH) as well as fans' desire to see upsets and to simply see the home team...</p>