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This paper investigates an inventory decision problem under the pricing and advertising dependent stochastic demand, and considers a joint decision on pricing and advertising for competing retailers who operate short-life-cycle products under emergency purchasing. The results indicate that the...
Persistent link: https://www.econbiz.de/10010781996
This paper investigates the effect of product substitutability and relative channel status on pricing decisions under different power structures of a dual exclusive channel system where each manufacturer distributes its goods through a single exclusive retailer but two goods are substitute. A...
Persistent link: https://www.econbiz.de/10010573263