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This paper investigates an inventory decision problem under the pricing and advertising dependent stochastic demand, and considers a joint decision on pricing and advertising for competing retailers who operate short-life-cycle products under emergency purchasing. The results indicate that the...
Persistent link: https://www.econbiz.de/10010781996
This paper investigates the dominance strategies exerted by the dominant manufacturer for maintaining its dominant position in the channel system which is operating substitutable products and what influences they have on members of the whole channel system and the consumers. As to the channel...
Persistent link: https://www.econbiz.de/10010588227
This paper investigates the effect of product substitutability and relative channel status on pricing decisions under different power structures of a dual exclusive channel system where each manufacturer distributes its goods through a single exclusive retailer but two goods are substitute. A...
Persistent link: https://www.econbiz.de/10010573263