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Dynamics of retail adertising : evidence from a field experiment
Simester, Duncan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
; …
- In:
Economic inquiry : journal of the Western Economic …
47
(
2009
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10003876107
Saved in:
2
DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT
Simester, Duncan
;
Hu, Yu(Jeffrey)
;
Brynjolfsson, Erik
; …
- In:
Economic inquiry : journal of the Western Economic …
47
(
2009
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10008278433
Saved in:
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