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~isPartOf:"Economic theory : official journal of the Society for the Advancement of Economic Theory"
~isPartOf:"International journal of production economics"
~person:"Karray, Salma"
~source:"econis"
~subject:"Unternehmenskooperation"
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Economic theory : official journal of the Society for the Advancement of Economic Theory
International journal of production economics
European journal of operational research : EJOR
1
Journal of the Operational Research Society
1
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ECONIS (ZBW)
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Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
International journal of production economics
184
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Saved in:
2
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
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