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Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
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Pricing of demand-related products : can ignoring cross-category effect be a smart choice?
Karray, Salma; Martín Herrán, Guiomar; Zaccour, Georges - In: International journal of production economics 223 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012233246
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Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma; Martín Herrán, Guiomar; Zaccour, Georges - In: International journal of production economics 187 (2017), pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
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Modeling reward expiry for loyalty programs in a competitive market
Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed - In: International journal of production economics 193 (2017), pp. 352-364
Persistent link: https://www.econbiz.de/10011758455
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The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013185374