Goudie, Robert J. B.; Mukherjee, Sach; Neve, Jan-Emmanuel; … - In: Economica 81 (2014) 324, pp. 674-697
type="main" xml:id="ecca12094-abs-0001" <p>Governments try to discourage risky health behaviours, yet such behaviours are bewilderingly persistent. We suggest a new conceptual approach to this puzzle. We show that expected utility theory predicts that unhappy people will be attracted to...</p>