type="main" xml:id="ecca12094-abs-0001" <p>Governments try to discourage risky health behaviours, yet such behaviours are bewilderingly persistent. We suggest a new conceptual approach to this puzzle. We show that expected utility theory predicts that unhappy people will be attracted to...</p>

Scientific-funding bodies are increasingly under pressure to use journal rankings to measure research quality. Hiring and promotion committees routinely hear an equivalent argument: 'this is important work because it is to be published in prestigious journal X'. But how persuasive is such an...