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Licensing a new technology implies introducing competition into the market. This has a negative effect on the profit of the incumbent if the demand remains unchanged. However, because of the novel content of an innovation, consumers may have different perceptions of the value of a good depending...
Persistent link: https://www.econbiz.de/10005181926
Persistent link: https://www.econbiz.de/10010597122
Licensing a new technology implies introducing competition into the market. This has a negative effect on the profit of the incumbent if the demand remains unchanged. However, because of the novel content of an innovation, consumers may have different perceptions of the value of a good depending...
Persistent link: https://www.econbiz.de/10010629753