We re-examine the utility premium of Friedman-Savage [Friedman, Milton and Savage, Leonard J., "The Utility Analysis of Choices Involving Risk." Journal of Political Economy 56, 1948, pp. 279-304.]. This measure is useful in understanding risky choices. For instance its reaction to an increased...

We argue that risk averse individuals prefer to increase their longevity in the direction of rectangularization of the survival curve instead of an upward shift of that curve. Risk aversion is measured by the concept of fear of ruin.