López-Fernández, Begoña; López-Bayón, Susana - In: Economics Letters 113 (2011) 2, pp. 195-198
This work demonstrates the very existence of economic rents in franchising using, for the first time, the franchisees’ actual financial statements. This finding makes franchising more appealing for applicants and supports the hypothesis that rents are efficient devices to motivate franchisees.