Perloff, Jeffrey M.; LaFrance, Jeffrey T.; Chouinard, … - In: Economics Letters 116 (2012) 3, pp. 508-511
A monopoly that sells to brand-name loyal customers and to price-sensitive customers must decide whether to carry both name-brand and private-label products and how much to charge. The monopoly may charge either more or less for the brand name if it carries a private label, and the price...
