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The joint impact of entrepreneurial orientation and market orientation in new product development : studying firm and environmental contingencies
Morgan, Todd; Anokhin, Sergey Alexander - In: Journal of business research : JBR 113 (2020), pp. 129-138
Persistent link: https://www.econbiz.de/10012230449
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Entrepreneurial orientation and new product performance in SMEs : the mediating role of customer participation
Morgan, Todd; Anokhin, Sergey - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303799