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This research proposes a discussion of the current challenges met by the banking sector while shifting from a transactional to a relational marketing. Much is known about the organizational and technological requirements of any tansition to a customer oriented strategy,but litle was written...
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Management, 20 (2), 81-100 -- Caroline Gatrell (2007), 'A Fractional Commitment? Part-time Work and the Maternal Body …', International Journal of Human Resource Management, 18 (3), March, 462-75 -- Kathryn Haynes (2008), '(Re)figuring Accounting and …-48 -- Elaine Swan (2005), 'On Bodies, Rhinestones, and Pleasures: Women Teaching Managers', Management Learning, 36 (3), 317 …
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