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~isPartOf:"Economics Papers from University Paris Dauphine"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of Agribusiness"
~person:"Renaudin, Valérie"
~subject:"Brand"
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice
;
Benoît-Moreau, Florence
;
Renaudin, …
-
Université Paris-Dauphine (Paris IX)
-
2012
attribute salient, which has a positive impact on perceived quality. Pertinent implications for
marketing
and public policy are …
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