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~isPartOf:"Economics Papers from University Paris Dauphine"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of Agribusiness"
~subject:"Brand"
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Economics Papers from University Paris Dauphine
Europäische Hochschulschriften / 5
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5
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice
;
Benoît-Moreau, Florence
;
Renaudin, …
-
Université Paris-Dauphine (Paris IX)
-
2012
attribute salient, which has a positive impact on perceived quality. Pertinent implications for
marketing
and public policy are …
Persistent link: https://www.econbiz.de/10011074044
Saved in:
2
Brand valuation at the crossroad of researches in Accounting, Finance, Management Control and
Marketing
Farjaudon, Anne-Laure
-
Université Paris-Dauphine (Paris IX)
-
2005
Persistent link: https://www.econbiz.de/10010905285
Saved in:
3
Rethinking brand feminine dimension: brand femininity or brand femininities?
Darpy, Denis
;
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2009
brands. Previous research in
marketing
considered the femininity of brands as a unidimensional construct often opposed to …
Persistent link: https://www.econbiz.de/10010905427
Saved in:
4
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
5
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000930262
Saved in:
6
Spezialitäten mit geographischer Herkunftsangabe :
Marketing
, rechtlicher Rahmen und Fallstudien
Thiedig, Frank
-
2004
Persistent link: https://www.econbiz.de/10002060774
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