Radu, Cureteanu; Florin, Isac; Sergiu, Rusu - In: Ovidius University Annals, Economic Sciences Series X (2010) 1, pp. 942-945
This article is about company’s approach to innovation and how innovation could contribute to a useful strategy making … history of innovation, have made it primarily an R&D issue, or are struggling to make their innovation efforts pay off …, executives need specific guidance on how to tailor a successful innovation strategy to their individual company situation. …