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Firms invest huge amounts into intangible assets. This paper explores to which extent different kinds of intangible assets are conducive to firm-level productivity. Our study contributes to the literature by simultaneously comparing productivity effects of innovative capital, human capital,...
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characteristic for their competitive environment. This is particularly the case for knowledge-intensive service providers, product …
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The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … achieve this objective most efficiently, firms strengthen their technological capabilities, acquire external knowledge in a … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two …
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innovation. While previous studies have often considered patents and trade secrets as substitutes for one another, we investigate … the complementary role of the two protection methods. We identify protection strategies for single innovation firms and … for the same innovation or for different innovations. Employing firm panel data from Germany, we find fairly few …
Persistent link: https://www.econbiz.de/10011539042
Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems not to be the case. The proportion of trademarking firms...
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