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Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct.
de Pechpeyrou, Pauline; Desmet, Pierre; Goudey, Alain - Université Paris-Dauphine
performance, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10008876086
Cover Image
Mesures d'audience sur internet : à la croisée des chemins entre approche publicitaire et marketing direct
de Pechpeyrou, Pauline; Desmet, Pierre; Goudey, Alain - Université Paris-Dauphine (Paris IX) - 2003
performance, and also for announcers who want to plan online communication. As the Internet is still a new media, measuring tools …
Persistent link: https://www.econbiz.de/10011073217