The concept of global performance is used in managerial literature in order to assess companies' implementation of sustainable development. It refers to an holistic conception of performance. In this this paper we intend to confront the theoretical representation of a balanced integration of...

In Europe, the concepts of corporate social responsibility (CSR) and sustainable development (SD) are closely linked. Yet this approach to CSR has only taken shape in the last ten years and it is not shared by everyone. The objective of this article is to present the different stages of the CSR...

Au Việt Nam, comme dans beaucoup de PED, le travail est la principale source de revenus des ménages. Les niveaux de vie sont ainsi conditionnés par le mode d’insertion des individus sur le marché du travail. Par ailleurs, une grande partie des « chocs » macro-économiques (comme ceux...

This paper aims at understanding whether firms should engage in CSR communications towards consumers, or let independent third parties do so. A generalisable sample of 275 adults participated in an experiment, manipulating third-parties credible information (positive information, negative, or...

Key international agreements and general references require large companies to support the core social and environmental values within their sphere of influence. According to this “messianic” approach to their responsibility, they are supposed to spread responsible practices within their...

Purpose – Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....