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Rethinking brand feminine dimension: brand femininity or brand femininities?
Darpy, Denis; Azar, Salim - Université Paris-Dauphine (Paris IX) - 2009
brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to …
Persistent link: https://www.econbiz.de/10010905427
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Infrastructure versus service-based competition : the case of mobile telecommunications
Benzoni, Laurent; Geoffron, Patrice - Université Paris-Dauphine (Paris IX) - 2008
Persistent link: https://www.econbiz.de/10010709009
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Competition and regulation with asymmetries in mobile markets
Geoffron, Patrice; Benzoni, Laurent - Université Paris-Dauphine (Paris IX) - 2007
Persistent link: https://www.econbiz.de/10011073897