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~isPartOf:"Economics Papers from University Paris Dauphine"
~language:"und"
~person:"Azar, Salim"
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Azar, Salim
Volle, Pierre
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Rethinking brand feminine dimension: brand femininity or brand femininities?
Darpy, Denis
;
Azar, Salim
-
Université Paris-Dauphine (Paris IX)
-
2009
brands. Previous research in
marketing
considered the femininity of brands as a unidimensional construct often opposed to …
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