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Conversion to the single European currency, the euro, requires good management of the transition on the part of …
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the basis of this analysis, a number of practical implications for the transition to the euro are drawn. The analysis … political and symbolic dimensions of money which the transition to the euro now puts squarely on the centre stage. …
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This research aims to replicate for France the results obtained by Diller and Ivens (2000) in Germany in which it was found that part of the demand is transferred from low price to high price brands. Using a different methodology involving buying intention data towards a private and a national...
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Cet article présente les résultats d’une étude concernant l’impact et les conséquences de l’euro sur les méthodes de … de constituer une première base de données dans le cadre de l’observatoire des PME. L’étude montre que le passage à l’euro … PME d’évaluer les coûts relatifs au passage à l’euro conduit à un rejet des opportunités d’investissement offertes aux …
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